Burlington favorite SoYo Frozen Yogurt has been acquired by the owners of New World Tortilla and is once again open for business.
The fro-yo shop has been slowly and quietly reopening for the past few weeks. SoYo closed last November after more than six years of operation when founder Hans Manske couldn’t find an immediate buyer.
“SoYo has always been a great complement to our menu [at New World Tortilla],” said Chris Hathaway, who owns the Burlington stalwart with his brother, Mike. The businesses are next door to each other at 696 Pine Street.
“We’ve been learning the ropes, the business and the flavors and opening a few hours a day,” Hathaway said. SoYo’s hours now shadow the hours of New World Tortilla, open Monday through Saturday. An official opening, along with a name change, is expected by the end of the month.
Hathaway has been working with Manske to ensure a smooth transition and said he has no plans to change the shop’s much-loved recipe, which includes dairy sourced from Kingdom Creamery of Vermont.
“We didn’t go into this with a whole lot of hubris, because it’s totally different from the restaurant business,” Hathaway said. “We are grateful to Hans for creating such a great product and helping us through this process.”
The original print version of this article was headlined “Fro-Yay”
Related Stories
This article appears in The Media Issue 2019.
Got something to say?
Send a letter to the editor and we'll publish your feedback in print!
